Here are a few distinct advantages of location-based advertising: Starbucks has experimented with location-targeted text ads. According to Starbucks, the probability of a prospect walking in increased by 100% after seeing the ad. Starbucks experimented with location-based text ads way back in 2014, alerting users close to a Starbucks outlet to drop in and avail a special discount.
That was a hypothetical example but this is pretty much how it functions in the real world. Imagine you’re walking through a shopping arcade and receive an ad about 30% Off Season Sale on Reebok just as you’re passing by a Reebok retail store, obviously, this is significantly more compelling than a random Reebok banner ad that you may see and forget. The ad may be sent via text or even a banner. Location-based targeting works on the assumptions that almost everyone has a mobile device these days and most mobile devices have GPS-based location tracking. > Location-based TargetingĪpart from the message, advertising is a lot about timing, if you manage to deliver the ad at the right time and place-closing a sale becomes that much easier. In some aspects, Google Glass was the first ambitious augmented reality project, which failed to take off due to lack of traction, but that hasn’t stopped other developers from working on it. This platform empowers artists and developers to connect art with data to bring AR into everyday life through the Facebook camera.
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Included with this new platform are two creative tools, Frame Studio and AR Studio, that give the Facebook community the power to create a full spectrum of camera effects, from simple frames to interactive augmented reality (AR) experiences. The Camera Effects Platform turns smartphone cameras into the first AR platform, providing an opportunity for artists and developers to create effects for the Facebook camera. Since a major chunk of Facebook’s revenue comes from advertising, the new augmented reality platform is expected to include new ad formats. Since then, Facebook has released Camera Effects Platform, an augmented reality project that developers can use to build apps that enhance camera functionality by adding information layers and digital objects. London-based visual search and discovery app-maker Blippar has been experimenting with a new ad format called augmented reality digital placements (ARDPs).įacebook is driving a campaign to turn the camera into an AR platform. Snapchat’s filters, including the ever-popular dog filter, is also an example of augmented reality. In some ways, augmented reality is just one step removed from virtual reality, where instead of recreating reality, details are added, or augmented on top of the real world. The craze of Pokémon GO may have died down, but popular interest in augmented reality is far from peaked. Given that these are still nascent days for virtual reality, the cube from Google is just the first step for VR-related ad tech, it’s easy to imagine many newer ad formats emerging over the next few years as virtual reality really takes off and gains mass acceptance. By tapping on the cube or gazing at it, the cube opens a video player where the user can watch, and then easily close, the video. So our first idea for a potential format presents a cube to users, with the option to engage with it and then see a video ad. It has everything I could want out of a screenshot app for my Android.Ads in VR could be delivered by scanning users’ eyes for movement.ĭevelopers and users have told us they want to avoid disruptive, hard-to-implement ad experiences in VR. Image editing options also include MS Paint like features like circles and squares, choosing line thickness, pen shape and opacity, and color.īottom Line: This is, so far, the most complete screenshot and recorder app that I have seen on the Play Store. The bar in the notification area is a real time saver. You can also capture the images using the shake option and remove the status bar. In the screen recorder settings page, you can change frame rate, resolution, and bit rate. You can reduce image size by compressing images using Image Quality option. You can save the screenshot in JPEG or PNG format. I, like most others, was taking multiple screenshots before I found this app, but not anymore. Using Screenshot Touch, you can take a screenshot of the entire page, even if it is not visible on the screen. Suppose you are browsing a webpage, you want to take a screenshot but there is more content below the screen.
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